Story by Paige Hill | Staff reporter
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The St. Louis Galleria opened early Friday, September 9th, for the grand opening celebration of St. Louis’s newest Nordstrom location.
Although the doors to the department store were not opened until 10 a.m., that didn’t stop the pre-opening Beauty Bash from setting up shop outside.
Early bird shoppers were greeted at the doors with hustle, bustle, and gift bags. Each Nordstrom skincare, makeup, and hair brand set up kiosks for free services complimentary of the Beauty Bash. A DJ and MC playing in the background only amplified the excitement the early morning sneak peeks.
Local makeup artist and newest Nordstrom team member, Jill Nassif, is hopeful the opening of the newest Brentwood departments store will help keep her favorite mall up and running.
“I love the St. Louis Galleria and love that there are tons of new stores opening up here like Nordstrom, Vera Bradley and The Disney Store,” says Nassif. “I really think all of the positive business moves are going to stimulate the local community.”
From Chicago, Philsoply Facialist Emily Worthington is flown in, paid for by Nordstrom, for the grand opening, making clear that the department store was dedicated to people that were passionate about the brand.
“Today is all about the excitement and pampering our customers,” says Worthington. “Making sure they feel properly welcomed to the brand new Nordstrom before it even opens”.
Buzz from spectators about the fallowing Wednesday night event for the grand opening of the Gala at the newest Nordstrom was electric. A cocktail event with tickets priced at $75, having proceeds benefitting local area projects.
The Gala will give future customers the opportunity to be introduced to the brands, do some pre-shopping, and meet the new Nordstrom team.
This event would benefit projects such as local dance affiliate COCA, The Contemporary Art Museum, The Missouri Botanical Garden, and the St. Louis Art Museum.
Also, all bras bought at this week long opening event would contribute $2 per bra to the Susan G. Komen for the Cure. Nordstrom’s will make a combined minimum contribution in 2011 of $200,000 to Susan G. Komen for the Cure and various local Komen Race for the Cure events.