Delta Zeta took puppy love to a whole new level with their Smooch-a-Pooch fundraiser on Monday, February 13.

The event was held outside of the Spellmann clock tower between 11 a.m. and 1 p.m. Participants could pay $1 for a kiss from a pooch or $5 for “unlimited play and pictures.”

All of the money raised will go to the sorority’s philanthropy partner, Starkey Hearing Foundation, which helps provide hearing aids for people in over 100 countries who cannot afford them.

“Our goal is to raise $5000 for Starkey in one year,” said Monica Eckelkamp, the sorority’s vice president of philanthropy. “So I hope we can raise as much money as we can just because it’s going to a good cause.”

This is the first time that the organization has held this event, but Eckelkamp hopes that it becomes an annual Valentine’s Day celebration. She also hopes that they can branch out and help more than one cause with this event.

“Right now the dogs are our own members’ dogs,” said Eckelkamp. “We did contact some shelters, but they didn’t get back to us. We would love to [use dogs from a shelter] in the future so that they have an opportunity to be adopted and so their name gets out.”

By the end of the event, the organization ended up raising $327 to go to the Starkey Hearing Foundation.