Culture influenced by International Advertising

International Advertising: Culture and Consumer Behavior On Video | Photo by Nao Enomoto
Photo by Nao Enomoto
International Advertising: Culture and Consumer Behavior On Video

Faith Schallert | Staff Reporter
February 18, 2015; 12:15 p.m.

To kick off the early morning, professor Kyle Coble gave a presentation on the culture of advertising internationally.

“What I want to talk about most is how culture affects what we talk about,” said Coble.

He started off by showing Coco-Cola, Oreo, Pepsi and Lays commercials from France, South Africa, Argentina, India and China.

Coble also provided shocking facts such as the gender ratio in India being 75:25, men to women because of selection at birth.
He spoke of family values and morals in these countries. Coble said, “Youth, that’s what Pepsi does, youth.”

The five students present responded to questions formed from advertisements and agreed this event was interactive and interesting.

Cobble’s excitement and witty sarcasm kept the event fast-paced and hilarious, according to those attending.

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