Pumpkin Spice Lattes can make a big profit for Lindenwood

The Pumpkin Spice Latte, or PSL as referred to by fans, marks the start of fall in Starbucks fashion.
Photo by Kayla Drake.

Video by Noelle Hughley


Fall has arrived on campus, and along with it, the staple Starbucks drink: the Pumpkin Spice Latte.

Now that Lindenwood has gained a store, students will have the opportunity to order the popular drink.

The LARC Starbucks may have the opportunity to make some big profits this semester off the signature drink. According to Forbes, the franchise will make $100 million from Pumpkin Spice Lattes this fall alone.

Since 2003, Forbes said that Starbucks has sold 200 million of these lattes. Starbucks was the first big company to capitalize on this trendy flavor. The market for pumpkin-flavored food and drinks have been on the rise since 2012. According to Mintel Menu Insights, the flavor on restaurant menus has increased 21 percent.

If you want to stay updated on Pumpkin Spice Latte news, then you are in luck. The Starbucks drink has a Twitter page with over 110,000 followers, accompanied with an Instagram full of personified lattes.  

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About Kayla Drake 141 Articles
Kayla is our multimedia producer, so basically all things video and podcasts. She prefers to cover human interest stories because she believes we learn best by hearing personal testimonies of grief, passion, tribulation and activism. When Kayla is not editing or writing, most likely she is either hiking or eating. And by eating she doesn’t mean fast food, college grub, but the St. Louis restaurant scene (which is to die for). She is a proud St. Louisan and is passionate about being a part in the city's redemption. Look for the girl with the stickered out water bottle on campus and say hi.