Social Media

Lindenlink Social Media Policy 

Any staff member posting or otherwise managing any social media accounts connected to Lindenlink shall adhere to the following guidelines:  

• Refrain from posting vulgar, obscene, abusive or otherwise inappropriate content.  
• Do not post items that promote businesses unless the posting is part of an advertising agreement with Lindenlink. 

• Do not post any material (such as photos) that may violate copyright law. 
• Avoid posting inaccurate information. 
• If inaccurate information is posted, make sure to post a correction as soon as the error is realized. 
• Double-check any material for errors in spelling, grammar and usage before it is posted. 
• Avoid posting anything critical in response to comments made through social media. Let editors know if comments directed to or about Lindenlink are critical or inappropriate. 

• Don’t be afraid to ask for help from colleagues regarding social media posts you are not sure about. 
• Typically, material considered to be news may be posted only after it has been posted on Lindenlink. However, editors may choose to allow news to be posted on social media first if they deem it to be in the best interest of Lindenlink’s audience. 

Anyone who is serving as a staff member or volunteer for Lindenlink should be aware of the following recommendations regarding their personal social media accounts: 

• Be aware that your posts will reflect on the reputation of Lindenlink even though you are using your personal accounts. 
• If you use social media to contact or communicate with potential sources, you must be clear about your role as a journalist and you must be honest about your purpose regarding the communication. 
• Be particularly cautious about posting political opinions or opinions regarding Lindenwood University because this may cause Lindenlink audience members to question the fairness of content you provide to Lindenlink. 
• Be aware that editors may limit the people, organizations or departments you may cover for Lindenlink based on the content of your social media posts. 

Here are some general guidelines to keep in mind when you post to any social media accounts: 

• Remember that all social media postings should be considered public even when they are made through “private” accounts. 
• Be cautious using humor – especially sarcasm – in social media posts. 
• Avoid posting on social media when you are emotionally upset or when you have had any mood-altering substances. 

• Always double-check a social media post before you hit the send button.