KEARSTIN CANTRELL | Opinions Editor
If you haven’t heard about the latest tragedy to strike modern technology, the dreaded Snapchat update, you’ve probably been living under a rock.
Recently, Snapchat received a major facelift. Many users have dubbed the update confusing and unusable.
I won’t get into the specifics of what the update changed as it doesn’t matter. What does matter is that Snapchat administration has made a major error.
They aren’t listening to their consumer base.
According to theverge.com, there are around 150 million people using Snapchat every day. Now compare that to the 1.2 million people who have signed a Change.org petition asking Snapchat to repeal the 2018 update.
FEB 20, 2018 — To Nic and all of the Snapchatters who signed this petition,
We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many.
By putting everything from your friends in one place, our goal was to make it easier to connect with the people you care about most. The new Friends page will adapt to you and get smarter over time, reflecting who you’re most likely to be Snapping with at that moment. This same personalization is also true of the new Discover, which will adapt to you the more that you use it.
Beginning soon on iOS, and with Android in the coming weeks, we are introducing tabs in Friends and Discover, which will make it easier to find the Stories that you want, when you want them. Once you receive the update, you’ll be able to sort things like Stories, Group Chats, and Subscriptions, allowing you to further customize your own experience on the app.
This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone. We are grateful for your enthusiasm and creativity. We are very excited for what’s ahead.
That users will get used to it.
They stand behind their update wholeheartedly. CEO Evan Spiegel thinks in a few months, users will adjust.
Only time will tell if users adjust to the update or not.
But in the meantime, Snapchat has made it clear that they are not interested in adjusting the app based on user complaints. They will listen to the numbers, however.
If within the next month all the users that signed the change.com petition stopped using the app altogether, Snapchat would know and they would adjust the app accordingly.
Snapchat is a business. Businesses listen to numbers. If you want to implement real change regarding the update, stop complaining about it on social media and actually do something about it.