On Tuesday, November 4th, 2025, reliable UFL journalist and insider James Larsen posted on X that the UFL has parted ways with all eight of their general managers for their upcoming season. Larson goes on to state that “this is not a cost-cutting move, but rather a first step towards making a new centralized personnel structure that they are working towards”.
This was further backed up by journalist Mike Mitchell, who went in-depth into the changes that are coming with the purge of the general managers. The first GM he highlighted was Russ Brandon, who has been the CEO of the UFL for the past few years but has swapped to the EVP (Executive Vice President) of Football Operations. He will now be the “grand central station” for all player decisions going forward, which will include personnel, scouting, and roster decisions. The new co-owner will be Mike Repole, who is also going to be taking on full control of the business side of the league. He will focus on revenue, marketing, ticketing, venues, and partnerships. To top off the GM title being eliminated throughout the league, all the head coaches will be moving to a full-time contract instead of their previous seasonal contracts. This move will give them more input and control over their 53-man rosters before final sign-off with the head office in Arlington.
Now this information is just the latest shake-up in the world of the UFL, coming relatively soon after new teams and venues for almost every team (not to mention the new uniforms league-wide, which have yet to be revealed). However, this move is significant for the simple fact that it shows the league is doing something in the offseason instead of sitting dormant. The UFL in previous years has been dead quiet during their offseason, with only a few mentions from Dany Garcia’s Instagram or from Dwayne Johnson mentioning it on a two-week promo run for the WWE. Mark Repole has come in to shake up the scene and promote spring league ball in a major way, and I expect more news to come in the next few months, especially towards the end of the NFL regular season.
